Salty Mermaid Swimwear made a striking debut at PARAISO Miami Swim Week 2025, captivating audiences with its bold designs and commitment to sustainability. The brand’s runway presentation featured two standout collections: the Mob Wife Collection and Under the Sea.dashboard.fashionunited.com+5resident.com+5saltymermaid.com+5sfbwmag.com+6resident.com+6saltymermaid.com+6
Mob Wife Collection: Power and Glamour
Opening the show, the Mob Wife Collection exuded unapologetic glamour. Designs incorporated handcrafted Wild Cat prints, rich tortoise patterns, luxe piping, and gold beading, creating a powerful and sensual aesthetic. The color palette included deep reds, burnt oranges, metallic golds, and glossy blacks, reflecting a modern, boss-lady energy. Founder Sarah Jon Porreca-Swenson emphasized the collection’s intent to empower women, stating, “We understand that it takes courage to wear a bikini, and our goal is to empower women, showing them that we support and understand them.
Under the Sea: Ethereal and Sustainable
Transitioning to the Under the Sea capsule, the collection showcased soft crochet, seashell-inspired textures, and sun-washed hues, offering a dreamy, ethereal take on coastal beauty. Salty Mermaid’s commitment to sustainability was evident, with pieces crafted from recycled materials and the brand’s initiative to repurpose fabric scraps into accessories like scrunchies, swim bags, and dog scarves. Limited-edition drops and small-batch production further underscored the brand’s dedication to conscious creativity. Salty Mermaid’s debut at PARAISO Miami Swim Week was more than a fashion show; it was a manifesto of empowerment, innovation, and conscious creativity. The brand’s fusion of bold design, sustainable practices, and commitment to female empowerment resonated deeply with audiences, setting a new standard in the swimwear industry.